Ulterra Branding Guide

Typefaces

Typefaces have personalities, just as brands do. All of our brand typefaces were chosen for the boldness and confidence they portray, while ensuring legibility, consistency, and adaptability. Using approved Ulterra typefaces reinforces our brand across multiple audiences and media platforms. Use the primary typefaces below for print advertising, brochures, business cards, letterhead and other print applications as well as when designing a website or web application.