Just as schools and sports teams have colors that fans can spot immediately, brands use colors to provide instant recognition. Colors are the strongest visual cue a brand can use to convey its message. And for Ulterra, that color is teal. By adhering to a thoughtfully designed color palette that revolves around our signature color, we’re able to further reinforce our brand personality — with two shades of teal blue to communicate our visionary ambition, and a muted gray to reflect our loyal and industrious work ethic.